Efforting....

This made me laugh.

What does that mean? Trying? Sort of trying? Actually, not trying at all? Never going to happen?

Which led me to this YouTube Video - “9 Worst TV News Cliches To Stop Saying Yesterday”

Which newsroom cliche could you ABSOLUTELY live without for the rest of your life? Whether you’re in or out of the business, which one drives you crazy?

Please respond. My self confidence today (and today only) is hinging on engagement with this newsletter.

I’ll be making a NEW list of newsroom cliches based on your responses. Maybe every newsroom should have a “cliche jar” - a swear jar of sorts.

You drop a penny in each time one is said and that’s what pays for the next pizza party. Now that would be cliche.